I interviewed at Coinbase (New York, NY) in Mar 2022. Discovery 2. Coinbase will test your ability to do this during the engineering interview, where youll be asked a mix of behavioral questions (see above) and technical questions. Generic B2C product management questions. Theyre looking for how you debug metric changes and set up a plan to address them. Coinbase also gives out a presentation exercise based on a prompt that you'll be expected to prepare and present to a group of the Coinbase team. Lead (Head) Security Product Management. I have been trading crypto since 2012. Remember to focus your answer on the competitors that have a sizable market share. Behavioral Interviews: Creating Your Story Bank, Amazon Behavioral PM, Technical Mock Interview, sample role play execution mock interview video. Third, product managers need strong analytical skills. In the next section, we'll discuss specific attributes Coinbase is looking for in interviews and how to prepare for them. Copyright 2008-2023, Glassdoor, Inc. "Glassdoor" and logo are registered trademarks of Glassdoor, Inc. I remember what it was like as a beginner, and I understand what the needs of a Coinbase Pro user are as well. Coinbase is a mission first company. I enjoy working with mentors who are honest and vulnerable and willing to teach what they have learned through trial and error. I would also reach out to my peers and superiors for guidance and feedback to ensure the changes I suggest are sound and that we work collectively to incorporate any lessons learned across all of our products.". We are looking for an entrepreneurial, self-motivated Senior Product Manager who thrives in a fast-paced startup environment. Teams should also develop strategies to address any avoidable or accidental technical debt causes in the future.". The first two questions below come from real Coinbase PM interview reports on Glassdoor, and, to fill out your preparation, the rest are from Amazon, Google, and Microsoft PM interviews. This is a good time to show that you've got drive and empathy. A certain level of debt is to be expected, but teams should regularly dedicate time to assess debt levels and determine why debt has occurred. As Coinbase interviews, focus on both leadership and communication skills. Customers respond poorly when features are slow or too complex to use. This question is asked to determine if a candidate has experience that will contribute to their success working in this type of environment. And it might also be difficult to practice multiple hours with that person unless you know them really well. Be sure to have answers to common questions prepared, like "Why product management?". Product strategy is all about high-level thinking. To interview for a Coinbase product manager role, you'll go through three stages: a recruiter call, a phone screen with your hiring manager, and an on-site interview (currently virtual). Additionally, I worked with a development team to generate a query that identified shared bookings within the system. I would foster alignment by educating my co-workers on the perspective of the customer. In addition to the basics, I would add a hands-free option to change the temperature of the water. Would love to connect with anyone who has gone through this process. The article weve written on this topic can help you learn how to answer these questions in a measured, effective way. Exhibit introspection and self-awareness. Thie question is asked to determine how well a candidate's approach aligns with the needs of the Coinbase teams they will be working with. The article weve written on this topic can help you learn how to answer these questions in a measured, effective way. Remember to include several reasons why technical debt might occur in your response. While we have a full guide to product design questions in our course, one tip for these questions is to always mention tradeoffs. The Risk team within ML builds scalable, adaptive, blockchain-aware ML systems that enable Coinbase to effectively manage risk for its products and continue to build trust with its users. Overall positive experience despite the fact that they are clearly undergoing scaling challenges at the moment and their recruiting staff is quite task saturated. These interviews will include one or two questions and/or a case study that will require you to dive deep into the problem, explain your thinking, and come out with a workable solution. Asked at coinbase , flipkart & 4 other companies I would also reach out to current customers to walk them through the proposed changes and get a sense of how they would be affected. Well explore product sense and execution interview questions in section 2. We recommend employing the GAME framework for key metrics questions, as demonstrated in this PM lesson. Also, including an example of how you have applied the principle in the past will add value to your answer. First, product roadmaps communicate the activities and the timelines for product planning. I typically offer a range that allows for unforeseen changes in the competitor market and shifts in my company's ability to quickly release value-add features. It is typically a good strategy to ensure that all of the basic needs are met well before expanding. I also helped coordinate the training of our internal staff to handle the new workflow accordingly. This helped them to feel like the new service we were offering was integrated with our overall brand. Coinbase job postings specifically mention placing value on candidates who are able to generate positive energy within their teams. There is no specific right answer, but your answer should demonstrate your preference is based on the benefits offered by the methodology you select. In this interview its very important to have a structure in your thought process and to be able to revert back to your original idea / goal. My customers agreed. "In my current role as a product manager, I am responsible for an asset management system that one of my senior-level users really disliked. How does the phrase "never stop learning" make you feel? I studied their operations and projected that booking automation could reduce multi-tasking by sixty percent on busy days. First, product managers need to have solid product development experience. "In my experience, there are three main reasons that team members I work with are resistant to change. Interviewed remotely. Now that you know what questions to expect, let's focus on preparation. They provided a lot of helpful feedback, and I coordinated a series of changes on their behalf with the development team. Get updates in your inbox with the latest tips, job listings, and more. Product managers play a role in a wide array of processes and have responsibility for the success of products that are critical to the businesses they work for. While they are responsible for many of the aspects that contribute to the success of a product, the development and support of a product require work from many individuals who product managers do not have direct influence over. The discussion of strategies to resolve technical debt represents one of these collaboration activities. Coinbase will want to see how you pinpoint the most relevant goals for a product and pick the right metrics to measure them. Additionally, most work is done in a team setting. Coinbase PMs must be able to identify the most important problems facing their team and help come up with solutions for them. The goal of this interview is to show that you have the technical knowledge and interpersonal skills to build relationships with teams of engineers. Coinbase Associate Product Manager Interview Questions Updated May 18, 2022 Find Interviews To filter interviews, Sign In or Register. To look at the product sense interview in a bit more detail, check out our. Given the large amount of data Coinbase has available, they expect product managers to be able to look at data to make decisions. So weve scoured the internet for interview reports from real Coinbase PM candidates, in order to put together this ultimate guide to Coinbase product manager interviews. The mission of Coinbase is to increase economic freedom around the world. For role-play execution-style questions, we recommend getting a mock interview partner in our Slack Channel and testing yourself. We decided to house the new functionality within a site our customers were already using. The firm is being renamed Coinbase Asset Management with Peters serving as its chief executive officer and chief investment officer. The website says it'll open in Q1 2023, but it seems like it's already closed. The role was paying less than what I am currently making at my current employer. Product roadmaps also display major milestones and communicate progress toward them. Should we alert customers of Coinbase about risky trades? I was asked to develop a strategy to reduce the chaos the staff experienced. quality vs. speed), and a few simple technical explanation questions. . Youll face in-depth and challenging questions over the course of at least seven different interview rounds. This could include technical debt work, customer support features, operations features, marketing features, etc. The first three questions below come from Coinbase PM interview reports on Glassdoor and Prepfully. Interviewers at Coinbase ask this question to understand a candidate's individual perspective of this important component of their company vision. We collaborated on some adjustments and new features that would help to improve the experience of the team he was responsible for. We develop SaaS project management solutions. The work was highly technical and mission-critical. I tracked metrics on the number of bookings that our customers were able to schedule. I would then explain that the blockchain helps us to know who owns each card and when they traded it. Product managers are responsible for ensuring the right features are delivered at the right time. This role affords me the opportunity to work in a visionary capacity. They recently reported their user base to be 28.5 million. This may also help to lure new customers from other more expensive platforms aimed at new investors.". I feel this would be a feature that would be valued and could set my faucet product apart from the competition.". Once a product manager has the appropriate context to work from, they can identify their top competitors as well as those who may be future competitors. I find these interactions to be incredibly valuable. To help you prepare for a Product Manager interview at Coinbase, here are 33 interview questions and answer examples. Facebook PM Interview: Metrics for Events, How to Answer A/B Test Product Management Questions, How to Answer the Product Design Question, Mock Product Manager Interview (Google PM): Uber Rides / Uber Eats Strategy. It will help you perfect your step-by-step approach for each question type. Coinbase's behavioral interviews are used as a big factor in your bar-raiser (to determine your level when you enter the company). Don't interview for Coinbase until you finish reading our guide to Coinbase PM interviewing. I also do a number of things to combat the isolation that can creep in after several days at home alone. Coinbase is very clear about the soft skills they seek, and interviewers value candidates who demonstrate an understanding of these qualities in their responses. Coinbase thrives on teamwork, and interviewers are interested to know that a candidate is concerned with professional growth and understands the value of learning from others. Interview questions and answer examples and any other content may be used else where on the site. In a product management context, the rule is used to identify the twenty percent of features that will generate eighty percent of the value that can be derived from feature development. Armstrong said the current downturn. Fourth, excellent product managers have a passion for creating optimal customer experiences. You can learn a step-by-step process for solving this type of question, and find additional practice questions, by reading our guide on how to answer technical questions in PM interviews. "This is about wanting to bring more institutional capital into the world of crypto," Greg Tusar, Coinbase's head of institutional product, said in an interview. Standard Product Execution The improvement should clearly demonstrate value to external customers, internal operations groups, or both. However, there are definitely parts of this interview you can prepare for. They have 13 million active users and they have a strong record of growth. Contact us here. Increase your offer with our expert negotiators. Describe a successful product launch you were responsible for. Product development at Coinbase requires collaboration across various cross-functional teams. Thankfully, the right preparation makes all the difference. Remember to provide an easily understood metaphor for a blockchain in your response. He went out on his own and reached out to several vendors regarding replacement possibilities. I have also led various team-building activities to help my teams stay connected. This is often the case after an issue with a product launch or a period of poor product performance. "Product roadmaps are used to communicate several major components. Coinbase operates in a fast-paced and highly competitive market. But for most of us, it's tough to find the right connections to make this happen. Give it a try using real Coinbase PMleadership interview questions from Glassdoor and Blind, which weve listed below. No need to prepare much for this one! So, before your interviews, study up on the company. He did not have an understanding of the level of integration the system had with various other systems we used. Product managers are often required to teach others about new and highly technical concepts before they gain popularity. They do not have as many trading options as Coinbase, but when I trade the more popular cryptocurrencies, I use Robinhood to avoid the fees.". They know how to sift through large data sets to draw the big picture conclusions necessary to make tactical changes while working toward long-term strategic milestones. I believe in setting up an optimal physical environment, and I change locations from time to time when I need inspiration or a change of pace. The company's fourth-quarter revenue of $600 million exceeded expectations but was down significantly compared to Q4 2021, when the crypto exchange generated $2.5 billion. How would you respond to a 6% decline in completed orders on Coinbase? Open to all locations. "I know that Coinbase seeks to hire candidates that are passionate about crypto. Shockingly unprofessional, I don't think I'd ever want to be part of a company that lacked the courtesy of at least giving the candidate a "yes" or "no. Remember to include a variety of internal and external data sources in your response. Don't interview without deeply understanding Coinbase's values -. Where we're going, we don't need roads. For example, a particularly exciting feature that is not available in any competitor product is likely to cause a significant jump in usage and satisfaction.The performance of the solution can be an equally important factor to consider. For example, I would show the percent reduction in critical data they are able to access, the increase in search time, or the increase in click metrics. This employer has claimed their Employer Profile and is engaged in the Glassdoor community. They may also work with marketing, legal, and other business teams as needed. We do not have advertisements on our pages but we do try to make money through paid-memberships. . I bring an expert-level customer perspective of someone who has been through all of the phases. I asked him to join the steering committee I regularly facilitated and he proved to be a huge asset to the group.". Additionally, teams often need to prioritize the user interaction design features necessary to make their products easy to use. In our experience, practicing by yourself is a great way to prepare for PM interviews. Highly recommend using Exponent or another PM-prep site to prepare. Every professional experiences failure at some point in their career. Example PM interview questions asked at Coinbase: Product sense. The combination of these data elements helps me to understand the space a product currently occupies within the market, the potential for growth, and the level of effort required to capture a portion of the market from competitors.". They don't seem to know how to interview PMs and will ask questions from a generic question bank that seems to be entirely taken from Facebook. I would explain that cryptocurrency is a type of money, and the blockchain helps us to trade it in a safe and fair way.". Remember to describe any behavioral patterns you have developed that lead to success in a virtual environment in addition to describing your success. PMs involved in the interview process were all retail focused, despite the fact I come from an institutional asset management/trading background. I then took the time to walk him through the business model and finances for the current solution. "Product management excites me because it weaves together so many different areas of responsibility. Prior to launch, I coordinated a marketing campaign with my client's marketing and sales teams. Standard product sense and product execution. Wasn't particularly crypto focused, I had no prior crypto knowledge. If you know a Product Manager who can help you, that's fantastic! How to Answer: Why Do You Want to Work Here? I often find that my hands are dirty with things I do not want to get on the faucet handle when I need to adjust the temperature. Product backlogs allow me to capitalize on new opportunities as they arise in my role as a product manager.". Product management is multi-faceted and complex. Product Management's Sacred Seven: The Skills Required to Crush Product Manager Interviews and be a World-Class PM (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job): Detroja, Parth, Mehta, Neel, Agashe, Aditya: 9780578740584: Amazon.com: Books Books Computers & Technology Networking & Cloud Computing Buy new: $23.42 Product managers require support from a number of roles during the product development process. Finally, PMs must work with teams of engineers to achieve project goals. Free interview details posted anonymously by Coinbase interview candidates. , which is targeted at Facebook but contains a method that is applicable at Coinbase as well. You're responsible for ensuring that all relevant product teams are aware of and build defenses against . Remember to include the reasoning behind your selection of your favorite methodology. The interview rounds were as follows: Interviewers ask this question to determine if a candidate has experience working with the specific processes used by teams to develop software products. Coinbase has different stages of the interview process, where they ask candidates various data science interview questions. Interviewers ask this question to assess how a candidate feels about the continual learning that is required for product managers at Coinbase. They are looking to confirm that you've got a chance of getting the job at all, so be prepared to explain your background and why youre a good fit at Coinbase. I would adjust this feature to allow for up and down movements to adjust the temperature. ", Well explore product sense and execution interview questions in, The onsite interview portion includes four rounds that last 30 to 45 minutes each. Talked to the recruiter on the phone. I also partner with architects, senior analysts, designers, and various people within our sales, marketing, billing, and support teams.". This question is asked to gain insight into a candidate's thought process during this important function of the product manager role. Walk me through some of the projects that you consider most impactful? Per the Kano Model, I consider the impact of feature sets on customer delight and product function. Generally, these types of interviews are somewhat conversational, but it was pretty much me talking the entire time, trying to answer their questions/prompts (and also attempting to make them smile.) To get an offer from Coinbase, you must come to the interviews with a clear understanding of the company and its products. Technical debt is a shared team concern, and the causes are both business and technical in nature. "I worked with an operations team that managed network bookings that allowed customers to transmit media resources. Remember to add in a feature that would set your kitchen faucet apart from the standard offering within the faucet market. They have a positive energy that serves to motivate others to be successful.". A program manager has oversight over the strategy for the success of project execution within a defined portfolio. Also, this question offers an opportunity for a candidate to demonstrate vulnerability and honesty during an interview. Also, it is important to understand the market and the basic features that are expected by the personas within the customer community. Interviewers ask this question to determine if a potential product manager is aware of the major competitors within this fast-paced and continually evolving market. In your execution interview, Coinbase will ask questions about how you identify and prioritize opportunities, and execute against them to build products. "Coinbase is well known in the crypto market and has a reputation as a best-in-class product for traders that are new to crypto and need educational services in addition to a trading platform. Additionally, I would work with internal support teams to assess any themes in user satisfaction that are related to the product. According to CoinGecko . I also reached out directly to several of the customers who used the service in the first few weeks to thank them and ask for feedback. A well-crafted roadmap clearly demonstrates the difference between work that is complete, work that remains, and important milestone dates. Standard product cases, questions about past products, Just google "Facebook Product Questions" they literally ask you about products they don't build. As Coinbase interviews focus on both leadership and communication skills, weve separated out the questions that pinpoint these two qualities. We used a number of channels including email, pop-ups, and direct communication. To look at the product sense interview in a bit more detail, check out our comprehensive guide. I would read blogs, forums, and articles to get a sense of how users feel about the product. The first was a written short-answer piece, the second was technical, and the third was behavioral/technical. That describes me well, and I would bring that passion to the products I am responsible for. 12 Coinbase Product Manager interview questions and 11 interview reviews. I worked the other changes into the product backlog based on their relative value to the other top priority work we already had scheduled. "I would start by explaining that the blockchain is a tool that is used to make sure trades are handled properly and fairly. I would regularly advocate for the customer and help my teammates learn to consider their needs while working to develop the products I am responsible for. Some typical questions in this stage involve behavioral questions (E.g. Well outline the companys hiring process, interview questions, and key preparation resources to help you maximize your chances of success. Interview questions and answers were first added by Karrie Day on April 25th, 2022, Checked for grammar and spelling mistakes by Ciera Lamb on April 25th, 2022. The highest paying salary package reported for a Product Manager at Coinbase sits at a yearly total compensation of $570,003. Open. He did not understand which portions of the solution were provided by the vendor and which portions were additions and customizations we had built ourselves. The solution was relatively cheap to build and support, so it was a win for everyone. An increase or decrease in reports of bugs, training issues, or performance issues would also help me to assess the level of customer satisfaction. DM me! Get an inside look at top companies interview processes. Ignoring it can result in future difficulty in making important product changes. Remember to include examples of team-based activities you would perform to maintain an overall positive perspective in the face of negative feedback. Youll learn the relevant methods over the course of six detailed lessons, each with its own actionable to-do list to keep you on track. This is a very analytical, metric- and KPI-focused interview. Remember to discuss the process of backing any assertions you make as a product manager with metrics. The company normally booked studio resources in daily increments, but they allowed clients to split studio time when the crews could be shared across both groups over the course of a day.