In 2001, he moved to BBDO North America to serve as President and CEO. Excuse the hideous pun, but that is what we have to do. "Nobody really knows how deep, how long, or how much time it will take to recover. Robertson started the 2017-18 season as understudy to Alberto Moreno, but got a run of games when the Spaniard was injured in December. Top 10 Best Football Leagues In The World [2023 Ranking] Top List February 13, 2023. It's not something where you know there's only two or three big players. But your ability to take them and bounce back up is what matters." BBDO has implemented a significant number of lay-offs, salary slashes and furloughs, Campaign US has learned. "In this business you can't avoid or duck all the punches. andrew robertson bbdo salary. Robertson added: "Ive been really impressed by, and am grateful for, the willingness of our agency leaders around the world to face into these challenges and do what needs to be done, and by the continued understanding and commitment of our people. Company: Havas (board member) Notes: Castane, 76, is Spanish advertising royalty. First up was Wunderman, which has undergone a rapid transformation, with a whole new top leadership in place and a commitment to creative levels, as well as its historical . Since 2005, BBDO has been honoured as Global Agency of the Year in Ad Age, Adweek (three times) and Campaign (five times). You can come at it from lots of different angles, but thats ours. In 2001, he moved to BBDO North America to serve as President and CEO. BBDO's Worldwide CEO Andrew Robertson on lessons learned from remote training. Compensation: $4.5 million (up from $3.9 million). The promises and perils AI-powered search, Unfair game: Maybelline highlights toxic hatred faced by female gamers in esports, Google elevates Sapna Chadha to VP of SEA and South Asia Frontier, Creative Minds: Sui Yao was once an emo teen who wished for a 7-sec memory, Unilever misstepped with initial purpose message, says head of comms, Move and win roundup: Week of February 20, 2023. BBDO President and CEO Andrew Robertson explained: "As John said in his note, this virus is having, and will continue to have, a profound effect on the economy, on our clients businesses, and therefore on ours. Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. We've done lots of work on [clients] like AT&T, perhaps most interestingly on the B2B side, where we really map journeys and potential journeys for individuals in particular job functions or in particular industry verticals, and deliver messaging to them throughout their day that all syncs up and creates that experience that ultimately results in the lead for a salesperson. And someone having celebrated 68 birthdays, who has routinely worked 80+-hour weeks for 27 years, may one morning decide to start a new venture or even seek to discover what weekends can be like. . Indeed, some reports claim his new deal takes him to 100,000 a. Select from premium Bbdo Andrew Robertson of the highest quality. I think there's a number of elements that go into that. Compensation: $1.2 million (down from $1.3 million), Company: Havas Worldwide (chief creative officer), Compensation: $1.2 million (down from $1.6 million), Company: Interpublic Group (Senior Vice President Controller and Chief Accounting Officer), Compensation: $1.3 million (up from $1.1 million), Company: Sapient Global Markets (Managing Director), Compensation: $1.5 million (flat from the year before). Compensation: $2.2 million (up from $1,730,741)Company: Havas (board member, founder of BETC Euro RSCG)Notes: She is the only woman on BI's Advertising Rich Listwhich tells you something about who makes the real money on Madison Avenue. Market value Current market value: 55.00m Highest market value: 80.00m Dec 10, 2019 Last update: Nov 3, 2022 Market value details Will TikToks default time limit help address the mental health crisis among young people? One thing is because of the depth and breadth of the awards that we win through our network across our client list. His height is 5 ft 10 in (1.78 m). I think we've managed to build more than our fair share of them, which is one of the reasons we're very close to the deal. Heres what the industry heavyweight had to say. And that gives it an extraordinary, in my view, kind of look at reality, which is that new agencies and competitors emerge. I believe that the last two years for us, but also across the industry - theres been a lot of good. Our goal is to win the Global Effies index, Cannes, the Gunn Report, and The Drum Big Won. Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004, and has worked with major clients including AT&T, ExxonMobil, FedEx, Ford, GE, Mars Inc,. Last year, Aegis was acquired by the non-transparent Japanese company Dentsu, so we replaced those executives on our list with the folks from Sapient and its SapientNitro unit. Last week, Wieden+Kennedy snagged Fords global business out from under BBDO. It's a business with historically relatively low barriers to entry. If you really, really reduce it down, youve got to start with: What do their customers need? . Some of his early BBDO work includes HBO Voyeur, which picked up Grand Prix in two categories at Cannes, as well as five Golds, a Silver and a Bronze. And they want it to be as simple and as efficient as they can make it, because they are under enormous time pressure we always go straight to: What's the investment? Today, The Drum caught up with Robertson in Orlando, Florida. He is the brother of Fernando Rodes Vila, for former CEO of Havas Worldwide. "Bloomberg Opinion" columnists offer their opinions on issues in the news. Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he subsequently served as Chief Executive. And thats what we have to shoot for its not just incremental improvement across the board; youve got to make some big leaps. For 13 of the last 14 years, BBDO Worldwide has topped The Drum's Big Won rankings, a cumulative account of awards won throughout the year, including including D&AD, Cannes Lions and the Clios.. Andrew Robertson . Thanks to everyone for their incredible support from day one until now. Notes: In 2013, he took a pay cut after protests from shareholders. Looking into 2023, the biggest challenges are macroeconomic. His estate also receives an $8.6 million "golden coffin" if he dies. Employee training may not have been a top of mind at many agencies this year. At its height, more than 2,000 people worked there. Notes: First year on the list. That means reshaping our agencies, both in terms of capacity, but also capability, to be competitive for what we think lies ahead. But it does. Theres no place Id rather be! He currently serves on the Boards of Autism Speaks and Hope Funds for Cancer Research. His annual gross for the year of 2.7 million euros was down from last year 3.6 million. Thats from the first day when he came back, absolutely great. BBDO's CEO, Andrew Robertson, has a CEO approval rating of 81/100, as scored by 34 BBDO employees, placing Andrew Robertson in the Top 5% of similarly-sized companies for CEO score. Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics. He has several club records. ", (This article first appeared on CampaignLive.com). Indeed,Trent Alexander-Arnold,Fabinho,AlissonandVirgil van Dijkare among those to put pen to paper. And that's going to affect peoples spending. Succession planning, we recognise, is one of our most fundamental duties.". BBDO Worldwide CEO Andrew Robertson sits with The Drum to discuss its 13th Big Won in 14 years, and the network's future / BBDO Worldwide. And of course it varies to some degree by vertical and by market. Weve had to take some tough decisions on pay cuts, furloughs, and, regrettably, permanent reductions.". Wren's compensation has been criticized as excessive in the past. "Instead of simply hoping for the best, and planning for that, we have taken a very hard look at what we think will happen in both the short and the medium term and taken measures, around the world, to prepare for those scenarios. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Chris Brown, who ran DDB in the UK for a very long time made a wonderful observation: Any two fools with a phone can start an advertising agency and often do.. 2004 Andrew Robertson was named president and chief executive officer of BBDO Worldwide By clicking Sign up, you agree to receive marketing emails from Insider Compensation: $1.5 million (down from $1.6 million), Compensation: $1.7 million (down from $1.8 million), Compensation: $1.7 million (up from $1.3 million), Company: SapientNitro (Managing Director SapientNitro North America and Europe), Compensation: $2 million (up from $1,781,269). After implementing a global remote training program with Facebook and Google last year, BBDO has doubled down on data-driven, personalized creativity. Another saw his pay cut by $14.5 million he had to make ends meet on $9.3 million. Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. . Two things: Mo is in a really good moment football-wise, mood-wise, how he behaves. Our new premium service offering bespoke monitoring reports for your company, Strategic Communications Manager (Worldwide), Hybrid Theory, London (Central), London (Greater), Strategic Communications Manager (Public Affairs and Community Projects), Rare Selection, London (Central), London (Greater), The 7 benefits of joining first-party data with addressable TV, 5 ways YouTube is changing the media landscape, Live in the moment: why live content resonates with the behaviours of Gen Z. He later moved to head up BBDO North America and has led the global network since 2004. Rods Casta founded Tiempo, an advertising agency, in 1958. . I just think weve got to beat the drum on creativity. In April, he was inducted into the American Advertising Federations Advertising Hall of Fame. Notes: Roth's pay is artificially high because his compensation "peer" group includes much larger companies like Disney and CBS. The deal also keeps Robertson at Anfield beyond his 32nd birthday, ensuring his prime years will be on Merseyside. Robertson . It has been named Network of the Year at Cannes a record-setting seven times and the world's most awarded agency network according to The Gunn Report for twelve years in a row. Career Earnings: View Andrew Robertson 's Teammates Salaries That is the silver bullet. In 1989, he joined J. Walter Thompson as a member of the Management Group and began to head the largest of their five business groups. // Apr 17, 2020 04:28:00 AM | Article | Oliver McAteer Share -. The cost-cutting measures are far-reaching and vary in severity across markets as COVID-19 continues to ravage economies at different intensities. Andrew Robertson is bullish on the future of creativity at BBDO / BBDO Last week, Wieden+Kennedy snagged Ford's global business out from under BBDO. But your ability to take them and bounce back up is what matters.". For more, sign up for The Drums daily US newsletter here. // ", Join a growing community of media, marketing and advertising professionals today, Sign up for free specialised news bulletins. In your tenure at the helm of BBDO Worldwide, what have you been most proud of, in terms of what the agency network has achieved and what youve personally achieved as a leader? Andrew Robertson President & CEO at Bbdo Andrew Robertson is based out of New York, New York, United States and works at Bbdo as President & CEO. Clemenger. We took his income from the Bollore Group annual report, a holding company he runs. But your ability to take them and bounce back up is what matters.". Since 2005, BBDO has been honoured as Global [] That's just not the case. The Omnicom Group agency's dominance hasnt been isolated to one specific agency but half of the top 10 agencies listed in this years Big Won Rankings (Melbournes ClemengerBBDO, Sao Paolos AlmapBBDO, BBDO New York, ColensoBBDO in Auckland, and ImpactBBDO in Dubai) are BBDO agencies.